Still feel that pang of regret when a missed follow-up cost you a hot property sale? Or that sigh-worthy moment when you forget a client's preference, only to face an awkward silence? You're not alone! In the hustle and bustle of the real estate
How Do You Target Luxury Real Estate Buyers?
Remember the golden days when a luxury home sale meant pulling out all stops with champagne tours and lavish soirées? Fast forward to today: while physical charm offs are still a thing, the internet has unfurled a red carpet of its own. Picture this:
How Do You Attract Out of Town Buyers?
Are unicorns real? I don't know, maybe. I do know that as a real estate agent, your potential market extends far beyond your city limits. With the ubiquity of remote work and the rise of the "digital nomad," location has evolved from a physical
How Do You Market a Unique Property?
The world of real estate has its own collection of oddities: from lighthouses to cave homes, from converted churches to futuristic pads. These aren't your everyday listings, and they certainly don't deserve everyday marketing. But how do you make
How to Create Real Estate Buyer Personas
You know that exhilarating feeling when you find a home that feels just right for your client? Or when the home's vibes just seem to mesh perfectly with theirs? That's not magic; it's alignment. In the vast universe of real estate, understanding your
How Do You Write a Good Real Estate Ad?
Have you ever read a real estate ad that transported you right into the heart of a home, where each word painted a vivid picture of your future bliss? That's no fairy tale—it's the craft of a real estate maestro, and you're about to become one. In a
How to Create Real Estate Landing Pages
Picture this: You've just unleashed the most eye-catching, wallet-opening, buzz-generating property listing ad the digital world has ever seen. The clicks are pouring in like coffee at a Monday morning meeting, but there's a catch – your online
How Real Estate Agents can Build a Properly Segmented Email List
Email might sound old school, like VHS tapes and slap bracelets, but it’s the OG digital communication tool for a reason. Consider this: For every $1 spent on email marketing, the average return is $42. It’s 40 times more effective at acquiring
Top 10 Concerns Real Estate Agents Have About Digital Marketing (and How to Address Them)
As a real estate agent in the throes of the digital revolution, you might find yourself grappling with a plethora of questions. How do I make my website a swanky, virtual welcome mat? Is my social media savvy enough to turn 'likes' into leads? And
How to Become a Local Real Estate Market Expert
So, you've got your real estate license, a killer smile, and the charisma to charm the socks off anyone. But guess what? In today's world, that's just not enough! To truly shine as a local real estate market expert, you need to be a household name,