Open House Tools
Run the open house. Keep the leads.
You greet everyone who walks in, answer the same questions all afternoon, and then the event ends — the names are in one place or another and the week takes over. The follow-up that turns a visitor into a client is the part that slips.
These tools handle the open house as the workflow it is: set up the property, collect visitor info without a paper sheet, and know who to follow up with once everyone’s gone home.
Best for
- Agents promoting an open house, capturing visitors, and following up.
- Contactless sign-in and feedback using Canva and a Google Form.
Not ideal for
- A single printable paper sign-in sheet.
- A full CRM or database replacement.
- Listing brochures: see Listing Marketing Tools.
Open House tools
Start with the piece you need, or use the kit to set up the whole event at once. Each works on its own and fits the same open house workflow.
Promote the event
Fill the open house before the doors open.
EVENT PROMOTION
Listing Social Kit
Promote the open house with a feed post, a story and a reminder story, in the same look as the rest of the listing’s posts from Coming Soon to Sold. Edit in Canva the day you post.
Capture visitors
Take contact details as visitors arrive, by QR from their phone or on a printed sheet, so you leave with a list you can work from.
OPEN HOUSE LEAD CAPTURE
Open House QR Sign-In Template
Replace the paper sign-in sheet with a QR check-in — Canva signs plus a matching Google Form. Visitors scan and sign in from their phone.
VISITOR FEEDBACK
Open House Feedback Form
Capture what visitors thought while the home’s still fresh — Canva QR signs plus a matching Google Form, including whether they want follow-up.
Run the event
Arrows, parking and welcome signs, sign-in and handouts, so the property reads as run by someone who has done this before.
SIGNS, SIGN-IN AND HANDOUTS
Open House Kit
One matching Canva design for the whole event: arrows, parking and welcome signs, QR and paper sign-in, a feature sheet, a feedback sign and a prep checklist. Edit the address once, print the pages you need, and reuse it every weekend.
Follow up & report back
Sort visitor leads into follow-up categories, then give the seller a clear recap of attendance, feedback, and next steps.
VISITOR FOLLOW-UP
Open House Lead Follow-Up Tracker
Sort open house visitors into follow-up categories with the right message for each — a Google Sheet with ready-to-send texts, emails, and call notes.
WEEKLY UPDATE
Weekly Seller Update Report
Give sellers a weekly update that reads like a report, not a text — a repeatable Canva format for activity, open house results, feedback, and nearby-listing context.
Learn the workflow
How the open house runs before, during, and after the event. No template required.
Before the event
An open house promotion plan for the week before
What to post, when to post it, and who to tell, day by day, so the doors open to more than the neighbours.
After the event
An open house follow-up timeline
Who to contact on which day in the nine days after the event, while the visit is still recent enough to matter.
Reporting back
How to write an open house recap for sellers
What the seller actually needs to hear after the event, including the weekends when almost nobody came through.
You’ll complete checkout securely on Etsy. Each listing shows exactly what’s included and which tools it uses.
Common questions
Do I need Canva Pro?
No. The Canva pieces work on Canva’s free plan. If you already have Pro you can use it, but it isn’t required.
How does the QR sign-in work?
You edit the Canva sign, connect it to the included Google Form, and display the QR at the door. Visitors scan it and sign in from their phone — no app, no paper sheet. Their info collects in the form for you to review.
Do I need to be good with tech?
No. If you can edit text in Canva and copy a Google Form or Sheet, you can set these up. Each product includes setup steps.
What do I actually get after I buy?
An instant download through Etsy — a PDF with links to the editable Canva templates and any included Google Form or Sheet. You make your own copies and reuse them for every open house.
Before the open house, and after it
The open house is one event in a longer listing. For the flyers, brochures, and detail sheets that market the property, see Listing Marketing Tools. For the weekly update that reports the results back to your seller, see Seller Reporting Tools. To prepare for the listing appointment that came before any of it, see Guides & Presentations.